Performance Case Studies
Health and Beauty Category
Case Study Overview
Product performance was low for months. Client considered killing the product line.
Needed to showcase and achieve significant results in less than three months.
CTR surged 220% initially then stabilized; Impressions increased significantly driving more traffic.
CVR up increased over 25%, resulting in an ACOS below 35% for first time in years.
Performance
Click Through Rate Performance
Conversion Rate Performance
Home & Kitchen Category
Overview
Product was selling within the top 10 of its category. Previously consistently held #2 BSR.
Product's high price and competition was eating share and lower BSR.
CTR jumped up 66% increase on a significant impression base.
CVR increased by 9.5%, resulting in consistent rank and increased sales.
Performance
Click Through Rate Performance
Conversion Rate Performance
Pet Supplements Category
Overview
Client is a top tier pet brand on Amazon, selling for years in the pet products space
Their probiotics powder was struggling to take share and ad costs were eating into profits.
CTR increased listing visibility by 27% with an updated main image increasing visibility.
CVR increased by 15% within weeks of updating the image stack. CPA dropped 12%.
Performance
Click Through Rate Performance
Conversion Rate Performance
Home & Kitchen Category
Overview
#2 top-selling Garlic Press on Amazon was seeking growth in highly competitive niche
Sales had plateaued and margins falling. Brand was seeking to extract profits as well
CTR doubled, significantly increasing product visibility
CVR increased over 18% without touching ad spend, achieving project goals
Performance
Click Through Rate Performance
Conversion Rate Performance
